Webcast recorded Tue, June 24, 2014

Last week, Sustainable Minds launched the SM Transparency Report™ Program, an alternative to the PCR/EPD process with equivalent credibility, verification – plus much more.

This week, we invite you to join us for an introduction to the program's methodology – the SM Transparency Report Framework.

Based on EN15804+A1 and in compliance with ISO 14040-44 and 14025, the framework provides a comprehensive LCA-based, harmonized and user-friendly way to create product group definitions to enhance consistency in product transparency reporting. It then delivers a strategic marketing and lead generation tool to inform greener purchase decisions by making LCA and environmental performance information understandable and meaningful.

You will learn on this webcast:

• What's in the SM Transparency Report Framework
• Why it isn't called a PCR/EPD process
• Comparison: SM Transparency Report Program to ISO 14025, Type III Environmental Declarations – Principles and Procedures
• How a third-party certified SM Transparency Report exceeds the ISO 14025 requirements

Join Joep Meijer and Naji Kasem, creators of the SM Transparency Report Framework, for the introduction of this innovative solution to standardize product transparency reporting.