It's all about innovation and growth through greener product design.

Autodesk's Rob Cohee puts Sustainable Minds LCA software through its paces.

Seen the video? If you like what you saw, learn more by downloading the primer at the right, Greener product design: Getting started in environmentally sustainable design. It gives you the big picture view of ecodesign, LCA, and Sustainable Minds. In it you'll find:

  • There's no such thing as a 'green' product
  • Environmental performance - an emerging criteria for product design
  • How to operationalize green product design; why estimating impacts early on is important
  • LCA the best way to measure 'green-ness'
  • About Sustainable Minds LCA
  • Social impacts

If you haven't seen the video yet, you should. In his usual hilarious, off-the-cuff style, Rob Cohee, Industry Solution Evangelist from Autodesk's Manufacturing Industry Group, shows how to create more environmentally sustainable products using Sustainable Minds' new Web-based life cycle assessment (LCA) software.