Sustainable Minds is all about greener product design.
Sustainable Minds was founded to bring environmental sustainability to mainstream product development and manufacturing in an accessible, empowering, and credible way.
To do this, we have integrated our knowledge of product design, life cycle assessment and environmental systems design with expertise in Web-based business, software design and customer experience. The result is powerful greener design functionality delivered when and where you need it.
Terry Swack, Co-founder & CEO
Terry is an Internet and environmental entrepreneur and a pioneer in customer experience strategy and design. In 2005, she founded and served as CEO of The Beam and GreenBuildingBlocks.com, a Web 2.0 marketplace for consumers, manufacturers, and green building professionals to power the demand for clean and green products and services. In 2002, Terry served as a founding management team member of network security software company StillSecure. Co-leading the product teams, they brought three best-of-breed products to market in 18 months. Her first company TSDesign, an Internet strategy and product design firm, was acquired in 1999 by Razorfish, a global digital services provider.
Michael Potts, Director, Sales & Business Development
Michael has over 25 years experience in business and product development for a wide range of companies in Europe and North America. He has played key roles on the company/customer interface, launching new products, expanding into new markets and scaling existing businesses. For five years Michael worked at Ford involved in electric vehicles. He is especially passionate about helping people engineer a brighter future and is active in entrepreneurial communities. Michael is a graduate in mechanical engineering from Brunel University, London.
Keith Lehman, CTO & Chief Architect
For over 20 years, Keith has held senior technical management positions at public and private companies. Past roles include Chairman and CTO for Ledge Multimedia, a firm Keith founded and then sold to Dataware Technologies, CKO for Leading Side, and Director of Engineering for WebGen Systems. He has led teams that built award winning consumer and enterprise applications, including the National Geographic Complete, the Donnelly Financial Network, and WebGen Systems' Intelligent Energy Management SaaS offering. Keith has degrees from Tufts University in Engineering Science, Mathematics, and Physics.
Greg Canavera, Director, Software Design
Greg brings 10 years of experience designing Web-based software and large-scale Web sites. He has extensive experience with start-ups and early-stage product design, designing great products right from the start. His multidisciplinary skill-set includes product strategy, interaction design, information architecture, visual design and branding. Previous experience includes positions with The Beam and GreenBuildingBlocks.com, StillSecure, Razorfish and TSDesign.
Joep Meijer, LCA Technical Expert
Joep is an expert in quantifying environmental performance using life cycle thinking and life cycle assessment methodologies. Joep has performed LCAs for over 300 products, has worked for all major building materials and branch associations in Europe, and has developed tools for European DOT's for sustainable design and purchasing. He has nearly 15 years of experience providing LCA studies to manufacturers, material suppliers, individual producers, associations and standardization bodies in Europe and North America. Joep has drafted national standards for environmental product declarations (EPD) and has developed 25+ tools for specific sectors of industry. Joep is a graduate of the University of Nijmegen in environmental chemistry.