Sustainable Brands New Metrics '14, Cambridge, MA

Sep 24 - Sep 26

New forms of business value are being required by today's business leaders. Managing this means crafting smart new metrics. Join SM CEO Terry Swack along with over 60 experts and leaders from Bloomberg, Deutsche Bank, GlobeScan, L'Oréal, HP, World Resources Institute and others and learn how they are capturing new forms of value and taking steps toward adjusting the set of metrics they use to guide their business forward. Expand how your business interprets true costs and benefits via three days of critical thinking in Boston this fall.