Terry Swack interviewed for CERM RISK INSIGHTS eMagainze
Building Brand Equity With LCAs And Product Transparency – Kelly Eisenhardt
"Building brand equity is critical to increasing revenue and staying profitable in competitive environments. Many companies are focusing on product transparency and leveraging innovative tools like life cycle assessments (LCA). A fine balance between insight and innovation is beginning to shift corporate practices.
Terry Swack is the Founder and CEO of Sustainable Minds®, the first company to offer a streamlined eco-concept modeling and LCA software solution for product teams to use in early stage product development. Her new quest is to rethink how to scale engagement in environmental product transparency reporting by lowering the barriers to getting started, streamlining and harmonizing the standards process, and creating reports that are valuable for marketers, sales reps, distributors, and customers. "