by sustainableminds on September 17, 2014
A step change innovation in the PCR/EPD process to standardize, harmonize and make product transparency reporting understandable and meaningful. It’s also faster, scalable, cost efficient and user-friendly.
Now that environmental performance is a standard criteria in product design, shouldn’t greener be a standard part of how products are marketed?
We wondered in B2B marketing, why is there typically one document describing product features and benefits—and a separate technical document ONLY about the product’s environmental performance? Don’t manufacturers have enough product literature to manage already? And don’t customers already have too many pieces of disparate information to put together to make purchase decisions?
If environmental performance is to be operationalized into the way products are designed and marketed, it requires an integrated mindset, process and technology solution.
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