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Certifications & labeling, Designers, Electronics, Green Economy, Life cycle assessment, Manufacturing, Marketing, Materials & processes, Packaging, Product service systems, Products, Software & systems, Standards & regulations, Strategies, Supply chain, Sustainability paradox, Sustainable Europe, Sustainable interaction design, Teamwork
Red, blue and green all over: the politics of sustainability
Certifications & labeling, Designers, Electronics, Green Economy, Life cycle assessment, Manufacturing, Marketing, Materials & processes, Packaging, Product service systems, Products, Software & systems, Standards & regulations, Strategies, Supply chain, Sustainability paradox, Sustainable Europe, Sustainable interaction design, Teamwork





It’s a daring leap of logic that could delight motorheads and granola crunchers alike. By taking the motor out from under the hood and putting 

When organizations want to improve their triple bottom line1 they usually start with the internal processes. It seems to fit the direct-responsibility focus that makes good managers most successful. Internal processes are within reach, and most easily grasped. Looking at it from a life cycle perspective, the indirect responsibility usually comes later, if at all. However, for some sustainable design solutions the critical area lies in the indirect upstream responsibility.
I’m not one of those people who can say that I’ve always cared about sustainability. My turning point came about four years ago when I toured a landfill and personally saw the obscene amount of waste that society creates each and every day. Somehow I knew intuitively that what I witnessed wasn’t sustainable. I deduced that every paper cup, plastic container, broken glass, diaper and appliance that was being buried embodied natural resources – wasted resources – that were going right into the ground.