Perspectives on greener product development and manufacturing from Sustainable Minds, our partners, customers and contributors.

Marketing

WEBINAR: GreenCE, Elixir Environmental, Sustainable Minds: Product Transparency and Specification – A Guide

By Sustainable Minds on September 11, 2018

Recorded Mon, Sep 10, 2018 12 – 12:30pm EDT
Presenters: Terry Swack, CEO, Sustainable Minds
Tara Blank, Founder, Elixir Environmental

View the recording >

Environmental impact and material health are performance criteria, now part of ‘high performance’ building. Specification decisions for green building projects are increasingly being made based on whether or not products have transparency documentation.

Transparency is the New Green In Product Selection and Specification: Sales enablement solutions for today's urgent product transparency challenges

By Sustainable Minds on August 22, 2018

Recorded Thurs, Aug 16 | 2pm ET, 11am PT

As you likely know, the challenges facing the mainstreaming of product transparency are complex. As such, solutions must be designed from a deep understanding of the entire process – disclosure creation, sales, marketing and specification – and for all users in the process.

We are extremely proud to be a 2018 Cleantech Open national sponsor.

By Sustainable Minds on July 16, 2018

As an in-kind sponsor, Sustainable Minds is offering a free 6-month subscription to its SM Eco-concept + LCA software for all members of the 2018 CTO cohort.

https://cleantechopen.org/en/page/national-sponsors-en

We kicked things off with the webinar: “Hands-on Training in Life Cycle Thinking & LCA for Cleantech Entrepreneurs.” The webinar provided an introduction to life cycle thinking and LCA and how to use the software in early stage product development to make informed trade-off decisions that can dramatically reduce impacts and drive innovation — in products, business models and systems.

Ron Blank & Associates and Sustainable Minds Announce Collaboration to Increase Specifications of High-Performance Products

By Sustainable Minds on June 19, 2018

This strategic partnership will help design professionals find the best products and benefit building product manufacturers through increased access to the design community.

San Antonio, TX and Cambridge, MA, June 19, 2018 – Ron Blank & Associates, GreenCE, and Sustainable Minds® (SM), both with a track record in innovation and education, are collaborating to help building product manufacturers increase specifications of their sustainable building products. This comprehensive program allows manufacturers to select the offerings they need to move successfully through the process of creating product transparency disclosures, through marketing those products to get selected and specified — with education and training offerings in every phase. The strategic partnership will capitalize on both company’s significant strengths.

Avitru & Sustainable Minds Mainstream Product Transparency

By Sustainable Minds on January 10, 2018

Avitru and Sustainable Minds are making it easier for architects and engineers to find, understand, select and specify products to construct higher-performing, greener & healthier buildings.

Announced at Greenbuild 2017, and generally available during the first half of 2018, this partnership connects Avitru and Sustainable Minds so architects, engineers and contractors (AECs) can access the information they need – in one place.

Knauf Insulation North America Partners with Sustainable Minds to Make Product Transparency Understandable and Actionable

By Sustainable Minds on November 12, 2017

Knauf Insulation North America is the first fiberglass insulation manufacturer to provide comprehensive environmental and material disclosures all in one place with Sustainable Minds Transparency Reports and Material Health Overviews

Shelbyville, Ind. (November 9, 2017) – Knauf Insulation North America (KINA) is simplifying the process of researching and specifying building products that meet today’s most stringent green building rating systems through an innovative partnership with Sustainable Minds (SM).

CUSTOMER STORY WEBCAST SERIES: Transparency is the New Green, Part 4: Valspar & Inpro

By Sustainable Minds on July 14, 2017

Webinar recorded Tues, July 11 @ 2pm ET

Welcome to our customer webcast series featuring building product manufacturers making credibly greener & healthier products. Learn how they are working to understand and improve the environmental performance and material health of their products.

Visit their SM Transparency Catalog listings:

SM Transparency Catalog DEMO: The Educational Marketing Platform for Product Transparency

By Sustainable Minds on July 1, 2017

Find, understand, learn, share, reward...change.

NEW release! 500+ brands, 1000s of products and growing.

Winter 2017 | Business Insights – Sustainable Minds – From hurdle to marketing tool, making money with product transparency

By Sustainable Minds on March 21, 2017

We invite you to join SM CEO Terry Swack to discuss: The business case for integrating product transparency into product marketing

The Business Insights article in US Builders Review this month tells the story of Sustainable Minds Transparency Products and the business case for integrating product transparency into product marketing.

SM Transparency Products: ‘Business Insights’ featured article US Builders Review, Winter 2017

By Sustainable Minds on February 22, 2017

From hurdle to marketing tool, making money with product transparency

With 450-plus brands — representing hundreds of categories and thousands of products — the SM Transparency Catalog™ brings together all manufacturers who have made the commitment to product transparency. Most importantly, it presents their information in a well-designed, simple and standardized way, making it easy for green building professionals to find credibly greener and healthier products to meet rating system requirements and build higher performing buildings.