As many of you already know, developing a truly sustainable product in any category, one that is implemented without shortcuts along the way, delivered profitably, on schedule and within cost is like threading a needle in the dark – underwater.
Having spent half of my design career in consultancies and the other in corporate environments, it's been my experience that designers and design teams tend to find themselves in the 'middle' of the product development activity. This is particularly true for consulting designers, whose clients usually handle the balance of the product delivery activities. Designers have critical relationships with just about every other discipline; the middle just makes sense.