Industry Blog > Contributors

Linda Chipperfield
Green Seal

As Vice President of Marketing and Outreach at Green Seal, Linda works to promote the manufacture, sales and use of environmentally responsible products and services. Linda has 23 years of experience in creative brand marketing. Prior to joining Green Seal in early 2006, she served as Creative Director and Team Leader at Noble & Associates, a national communications agency focused on marketing to manufacturers and consumers. Linda co-founded Southwest Missouri Citizens for Clean Energy, building support for alternative energy use, energy efficiency and conservation in the Ozarks. She served on the Executive Committee for the Missouri Sierra Club and the Regional Conservation Committee for the National Sierra Club.

Green Seal, the largest independent ecolabel in the United States, helps product and service providers define what “green” really means. For nearly twenty years, their leadership standards and certification mark have given consumers and purchasers the means to identify environmentally responsible goods and services with confidence. 

To learn more about Green Seal, visit www.greenseal.org

Top of mind

  • Technology and The Environment Sessions at the International Consumer Electronics Show hone in on some of the most important steps forward the CE industry has taken, from Energy Star advances to best practices in recycling and energy consumption. Las Vegas, Nevada, January 8-11, 2009

  •  Eco-designers are invited to submit their consumer electronics innovations for prizes and recognition at the Greener Gadget Conference, where industry luminaries meet to discuss the future of CE sustainability. Entry deadline is January 15, 2009. Conference will be held in New York, NY, February 27, 2009.

  • Americana International combines a conference program, trade show and international business matchmaking forum among environmental industries that include municipal and industrial wastewater, soil remediation and groundwater, ecoengineering, bioeconomy and life cycle analysis. Montreal, Canada, March 17-19, 2009.

  • Ethical Sourcing Forum North America 2009 spotlights sustainable business practices currently transforming global supply chains. Topics include sustainable purchasing, food, agriculture, and beverage sector, environmental measurement and monitoring and supply chain rating/reporting. New York City, March 26-27, 2009.

  • The Green Business Certification Workshop provides seminars on green marketing, developing partnerships and greening your operations. Participants receive Clean Air Green Business Certification from the Clean Air Institute. Ft. Collins, CO, January 30 – February 1, 2009.

  • The Green Travel Summit convenes a forum for corporate travel, meetings and incentive professionals, and progressive travel service providers to discuss the risks and rewards of building a sustainable travel and meetings strategy. Newport, CA, March 22, 2009.

  • The 8th International Electronics Recycling Congress offers a platform for government, business and academic participants to discuss how manufacturers can close the recycling loop. Salzburg, Austria, January 21-23, 2009.

  • 2009 Good Jobs, Green Jobs National Conference will forge an agenda for creating jobs and new technologies to reduce global warming, increase our energy independence and promote a healthful environment. This year's conference will also include a Green Jobs Expo. Washington DC, February 4, 2009.

  • Best marketing for sustainable energy will be awarded at the World Sustainable Energy Days 2009 conference, 25 – 27 February 2009, Wels/Upper Austria. Deadline for submission is 15 January 2009.

  • World Critical Resources Summit brings together 300 world leaders to facilitate solutions to sustain, expand, and protect the world's critical resources, including shelter, water, food, energy, medicine, and children. January 5th, 2009, New York.

  • A Greener Europe. The European Commission proposed a legislative package last month aimed at improving the environmental performance and energy efficiency of products and stimulating their market uptake.

  • Greener Chrysler Plant Expansion. From recycled paint sludge to replanted prairie grass, Chrysler incorporates environmentally friendly features in a Detroit plant.

  • High Tech, Low Marks. Global executives are concerned about climate change, but they aren't taking action in the supply chain that could address the issue and reduce costs, according to a McKinsey & Co report.

  • The Designer’s Field Guide to Sustainability, by our blog contributor Travis Lee, offers practical suggestions for incorporating sustainable thinking in everyday design.

  • Simplicity Saves the Day: BNN speaks with Paul Polak, founder, International Development Enterprises (IDE), a new for-profit company D-Rev, and author of Out of Poverty.

  • Carbon dioxide produced by the high-tech industry is expected to triple by 2020. Here’s how companies like Google, Cisco, HP, Sun, Intel and Microsoft are working to reduce global emissions.

  • A growing movement among designers, engineers, students and professors and architects is exploring designing and developing low-cost solutions for the 'other 90%'.

  • A new milk jug is green in almost every way – except consumers don’t like it. Here's how the manufacturer is educating consumers to change their perception.

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