Perspectives on greener product development and manufacturing from Sustainable Minds, our partners, customers and contributors.

Certifications & labeling

Sustainable Minds release 1.0 is live!

By Terry Swack on October 28, 2009

It's been a long time in the works. We've been fortunate to develop our extensive and knowledgeable alpha and beta communities, and now very excited that the official release is out and available to everyone.

Sustainable purchasing - the indirect upstream bill

By Joep Meijer on September 13, 2009

When organizations want to improve their triple bottom line1 they usually start with the internal processes. It seems to fit the direct-responsibility focus that makes good managers most successful. Internal processes are within reach, and most easily grasped. Looking at it from a life cycle perspective, the indirect responsibility usually comes later, if at all. However, for some sustainable design solutions the critical area lies in the indirect upstream responsibility.

Indirect responsibility For a lot of products, a major source of environmental and social impact lies in the materials and energy that are purchased. Think about a product made of steel. A whole industry exists whose sole purpose is to roll-form steel into shapes that we need. Their contribution to the overall impact of the steel industry is limited to directly-quantifiable losses (material efficiency) and logistics (transportation efficiency).

Red, blue and green all over: the politics of sustainability

By Jim Hall on September 4, 2009

I’m not one of those people who can say that I’ve always cared about sustainability. My turning point came about four years ago when I toured a landfill and personally saw the obscene amount of waste that society creates each and every day. Somehow I knew intuitively that what I witnessed wasn’t sustainable. I deduced that every paper cup, plastic container, broken glass, diaper and appliance that was being buried embodied natural resources – wasted resources – that were going right into the ground.

Now I find myself in a position in which I can make a difference. I’m fortunate enough to have been exposed to some of the leading minds in the field of sustainability. I’ve attended numerous conferences, seminars, classes, and educational events across the country in order to advance my knowledge and experience. I’ve made new friends and met new colleagues. And they’ve all made me feel like I’m part of the family.

But there’s one thing that continues to perplex me.

Autodesk's Rob Cohee previews Sustainable Minds LCA software

By Sustainable Minds on August 28, 2009

Rob Cohee, Industry Solution Evangelist from Autodesk's Manufacturing Industry Group, has been entertaining the design and manufacturing industry for quite some time with his fun, informative, and sometimes irreverent video demos. Now he takes on green product design using Sustainable Minds LCA software. (Even though Rob's met us, I don't remember wearing my 'steel-toed Birkenstocks' that day. How did he know?)

What's great about Rob's demo is that he shows off the usefulness and ease of use of Sustainable Minds. It's easy to learn and use, but most importantly, it provides meaningful and actionable results. Rob was very quickly able to model the environmental impacts of a wine bottle opener made from aluminum, and based on the results, explore alternative materials (plastic) and end of life methods to improve the environmental performance. Importing the BOM from Autodesk Inventor made the process even faster.

There is no such thing as a 'green' product.
All products use materials and energy, and create waste. There is no explicit definition of what 'green' means. Industry groups and third-party certifiers are working on definitions and standards, but, as yet, there is no standardized set of metrics to qualify a product as 'green.' The best we can do is make products greener than the ones we make today.

LEEDing the Economy to Sustainability

By Ken Hall on August 14, 2009

It has been fascinating to watch how quickly people respond to market forces.

When gas was over four dollars a gallon, metro transit systems experienced record ridership and hybrids were on lengthening backorder. Now with our global economy in a tailspin, front lawns are being replaced with vegetable gardens and backyards are filling with chicken coops. But I wonder…with a probable resumption of a (more slowly) growing economy, will we see a majority of people return to more comfortable but less sustainable behaviors?

Sustainable Minds Makes Life Cycle Analysis Easy

By Guest contributors on August 10, 2009

This post by guest contributor Steve Puma, a sustainability and personal technology consultant, first appeared on Triple Pundit. His personal blog, ThePumaBlog.com, deals with the intersection of sustainability, technology, innovation, and the future.

Paper or plastic? Diesel or hybrid? Extrude or blow-mold? Some of the most difficult problems in designing sustainable products involve making the right choices in materials, processes and transportation methods. However, choosing the options that will actually have a lower environmental impact is much more complex that one would think.

Deciding what metrics to use, where to draw the boundaries and how to compare wildly different materials is a highly involved and technical art known as Life-Cycle Analysis, or LCA. Sustainable Minds, a Boston-based software company, is making LCA much more accessible to designers with its new web-based software service. I was recently able to see the software in action at a seminar entitled, “Mastering Environmental Impact Assessment in the Design Process.”


The fish made me do it.

By Lorne Craig on July 24, 2009

Let me start by saying, tonight I had my heart (and palette) set on sushi. I could almost taste the cool, sweet rice, and the fresh tuna mixing with the salt of the soy sauce… then I happened to glance at a small Ocean Wise brochure my son brought back from a recent screening of the film, Sharkwater.

Branding alternative fuels? Raise Hell.

By Lorne Craig on June 26, 2009

Reading through Hot, Flat and Crowded, by Thomas Friedman, I came across an interesting description of clean fuels vs. dirty fuels, by Rachel Lefkowitz, from Pro-Media. In a flash of brilliant simplicity she describes them as ‘Fuels from Heaven or Fuels from Hell.”


The Fuels from Heaven include wind, tidal, biomass and solar power. These all come from above ground, are renewable and produce no harmful emissions. (Presumably the CO2 from burning biomass is just releasing carbon that was already captured from the atmosphere – part of the cycle).

As opposed to the Fuels from Hell – coal, oil and natural gas. All are sourced from the bowels of the earth, all are exhaustible and all add to the overall CO2 content of our atmosphere.
Now there’s a branding angle worth exploring. Eternal bliss vs. damnation. Do you want your electricity to come from the realm of the Heavenly Father or The Dungeons of Satan? I can hear the radio ad now:

Recession or not, consumers still buying green

By Linda Chipperfield on April 20, 2009

Has the worst recession since World War II dampened consumer demand for green products? Not according to a study* commissioned by my organization, Green Seal, and our research partner, EnviroMedia Social Marketing, in January of this year.

We discovered that four of five consumers are still buying sustainable products despite the recession. That’s great news for manufacturers who have made the commitment to include sustainability in their cost-benefit analysis when planning new products. It’s proof that as a nation, our growing commitment to living more sustainably runs deeper than economic fears.