Sustainable Minds today announced a partnership with Melbourne-based environmental consultancy, Eco Innovators to bring Sustainable Minds Life Cycle Assessment (LCA) software to Australian product manufacturers, designers, educational institutes and sustainability consultancies to meet the growing demand for product environmental performance information.

With the impending tax on carbon and the increased authority of the Australian Competition and Consumer Commission (ACCC) to prosecute false environmental claims, Australian manufacturers are looking to credibly measure and manage the environmental performance of their products.

Director of Eco Innovators, Leyla Acaroglu, recent Melbourne Design Award recipient, was responsible for the development of one of the first simplified online LCA tools – Greenfly. “I have had a great deal of experience with designing tools and resources to assist designers in integrating sustainability into product development, and for me, Sustainable Minds LCA software is the best on the market for supporting designers, manufacturers and product developers in understanding and reducing the life cycle impacts of their products.”

Originally recorded on February 24, 2011, some of the mechanical CAD industry's most knowledgeable (and opinionated) voices assembled to debate one of today's existential technology questions: When, why and how do you use direct and/or parametric modeling to best support your business? And, is there too much emphasis on the tools and not enough on the resulting design, i.e., is it difficult and expensive to manufacture, service, repair, use, transport and recycle or reuse?

Moderated by Cadalyst contributing editor and CAD guru Bill Fane, an all-star panel began to cut through the marketing hype to deliver some practical, expert insight about these two very different approaches to 3D modeling. Attendees posed their own questions to the panel throughout the discussion. The panel includes avid users and proponents as well as creators of the technologies:

This article was originally published in the Fall 2010 issue of Cadalyst magazine.

Forget about doing the right thing, giving back, and corporate conscience. Today, companies in increasing numbers are pursuing sustainable product design because, plain and simple, it makes good business sense. Environmental performance is the newest criteria for product development — and it's driving innovation and boosting profits.

An approach known as lifecycle assessment, or LCA, is key to realizing these bottom-line benefits, and it's catching on. LCA models the complex interaction between a product and the environment, from cradle to grave. When used in early-stage design, it brings sustainability considerations into product development by taking a comprehensive view of a product's potential lifecycle impacts on the environment in an effort to reduce those impacts (including carbon footprint), as well as overall costs. In short, it supports what is known as the double bottom line: planet and profits.

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Guest contributor Jeremy Faludi (LEED AP) is a sustainable design strategist and researcher. He teaches green design at Stanford University, where he created the graduate/undergraduate class ME221: Green Design Tools and Metrics, and at the Minneapolis College of Art and Design.

I recently had the pleasure of helping Autodesk develop some sustainable design tutorials. It's called the Autodesk Sustainability Workshop, and is aimed at college engineering students and teachers. Along with Autodesk's fantastic Sustainability Initiative team members Dawn Danby and Adam Menter, and the video production wizards at Free Range Studios, we launched a set of five short videos on sustainable design theory that introduce essential concepts of sustainable design, such as whole systems thinking, life-cycle thinking, and lightweighting. The Autodesk folks also put together twenty tutorial videos on how to implement the concepts in Autodesk software, along with datasheets and other resources. More great content is in the works, on other topics.