Using Sustainable Minds, the team at fredsparks identified multiple viable frame materials with real impact reductions. Thus, Misura Eye Wear was born out of the Latin definition of misura – to measure.
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At fredsparks, we believe in doing the best that we can to be good stewards of the earth. The business driver for using Sustainable Minds goes beyond ‘the right thing to do.’ As consumer desire to make more socially and environmentally-conscious purchasing decisions continues to grow, we see a future for design that requires knowledge of lifecycle design, and of sustainable design strategies… AND, because the awareness of green-washing is becoming more evident, we anticipate more consumer requirements to back up those design strategies and decisions with proof. Being able to provide our clients with measurably sustainable design direction allows us an opportunity to differentiate our service offerings.

In this Webinar learn how Sustainable Minds helped us identify multiple viable materials for the frames that create real environmental impact reductions. Thus, Misura Eye Wear was born out of the Latin definition of misura – to measure. Our current focus is on environmental impact reduction of packaging, POP and distribution… and yes Sustainable Minds is being utilized for all of these as well.