Technology companies are starting to understand that sustainability is increasingly important to their customers. But as a consumer, how do you measure ‘green-ness’ across products that are sourced all over the world, and are combinations of processes that include hundreds of vendors? Recently, Greenpeace announced its ranking of 18 electronics companies at the Consumer Electronics Show (what better place?), along with a point-by-point breakdown of how they arrived at their scores. Categories include chemicals management , PVC-free and/or BFR-free models, voluntary take-back, use of recycled plastic content, and eleven more. This year, the leaders are Apple, Sony Ericsson and Nokia. Trailing the pack are Nintendo, Microsoft and Lenovo.
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