Perspectives on greener product development and manufacturing from Sustainable Minds, our partners, customers and contributors.

INTRODUCING The SM Performance Fact Sheet

By Sustainable Minds on August 3, 2016

Recorded Wednesday, Aug 3, 2016, 2–3pm EDT

Leverages your existing disclosures to make them findable on your website & in the cloud.

84% of architects research products on your website first.
– Venveo Marketing to Architects Research & Trends Report, 2016

With LEED v4 just around the corner, more AEC professionals will be looking for products with transparency information. Have you made it easy for them to find yours and what will they learn when they do?

We invite you to preview the SM Performance Fact Sheet™.
If you are a manufacturer who has already invested in environmental and material disclosures and want to unlock their value by making them findable and understandable by prospects, customers and your sales & support teams – watch this webinar.

Your product transparency challenges

Findability and understandability. AEC professionals are coming to your website to find all your products with disclosures. However, they’re typically not easy to find, and further, not easy to understand and use to make informed specification and purchase decisions.

Costs and effective use. Manufacturers looking to maintain an advantage – or gain an advantage at the start – want to leverage transparency investments into measurable results.

SM Transparency Products create value and reduce costs.

Our next generation marketing tools turn disclosures into brand value by integrating product transparency into product marketing. Your SM Brand Showroom integrates with your website so people coming to your site can find all your products with transparency information, quickly and easily.

They deliver:

  • Intentional customer experiences & greater customer satisfaction
  • Sales and marketing efficiency & effectiveness
  • Competitive advantage & risk reduction
  • Ability to build and manage a credibly greener & healthier brand

Read the business case for SM Transparency Products >

Watch this webinar if you are a leader in marketing, brand management, sustainability or product stewardship who:

  • Believes better marketing helps sales
  • Is responsible for providing information to help make better informed purchase and specification decisions
  • Cares about leadership, innovation & design – of your products & brand.

 

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