Perspectives on greener product development and manufacturing from Sustainable Minds, our partners, customers and contributors.

Sustainability Performance Software – an emerging sector

By Terry Swack on February 9, 2009

We’ve all heard the expression, “companies measure what matters, and what matters gets measured.” As organizations endeavor to figure out what sustainability and green mean to them, software vendors are emerging to help. Given the lack of definition, standards and regulation, organizations are learning and taking action at their own pace, and there’s a lot for everyone – organizations, software vendors, industry groups and government – to figure out.

In the effort to explain where Sustainable Minds fits in the software landscape, we realized that we had to define this new sector, just to explain where we fit within it. For this purpose, we’ve coined the phrase ‘Sustainability Performance Software.’ Being a customer-centered product design organization, our definitions are based on who the customers and users are of these new apps, and their purposes for purchasing.

We have identified four categories in this new sector:

1. Carbon management

  • For organizations to manage and report their carbon footprint to:
    • Get ahead of impending carbon tax, cap and trade and/or reduction regulations. The term 'Green IT' is being used to describe a sub-set of this group used to manage carbon impacts from computing and data centers. Example: Clear Standards
    • Manage and report a product’s carbon footprint to consumers. Example: Cooler 
  • For consumers to reduce their personal carbon footprint based on lifestyle and product purchase choices. Example: TerraPass

2. Enterprise

  • For organizations to measure various aspects of its operations for compliance and other sustainability goals, in addition to carbon management. Example: Foresite Systems

3. Products

  • Life cycle assessment (LCA) software for LCA expert practitioners for comprehensive LCA of systems and products to quantify environmental, social and economic impacts. Example: PE International 
  • LCA-based ecodesign software for product development teams for use in concept design to estimate the potential life cycle environmental and human health impacts. Example: Sustainable Minds

4. Packaging

  • For package design teams to compare the life cycle environmental and human health impacts of package designs. Example: COMPASS, from the Sustainable Packaging Coalition
  • For companies to reduce the environmental impacts of packaging to meet market-specified performance goals. Example: Package Modeling Software created for use with Wal-Mart's Sustainable Packaging Scorecard.

Right now, the biggest sector by far is carbon management software. Entrepreneurs and investors are placing bets the government will establish some type of carbon regulation in the near future, and they’ll be there to help when companies must comply. There’s nothing like government regulation to drive product innovation!

About carbon footprinting relative to a total life cycle environmental assessment:
LCA and carbon footprinting both model the entire life cycle of a product or system. The only difference is that LCA generally models eight to twelve impact categories (including global warming), while carbon footprinting only models one: global warming. The major drawback of carbon footprinting is that it neglects other impacts such as human toxicity and ecotoxicity, water pollution, smog, acid rain, and fossil fuel depletion, to name a few. The risk is that reducing the carbon footprint of a product or system may actually increase some of these other impacts. Read the Ask the Okala Expert post by Philip White on this topic

Companies getting serious about sustainability will purchase a number of software products to help them innovate, manage, track and report on sustainability performance and initiatives. In smaller organizations, it's possible they’ll be purchased by the same person. In larger organizations, it’s more likely that different people will make these purchase decisions, because they serve different purposes and parts of the organization. Over time, these systems will be designed to interoperate so that sustainability can be operationalized into business as usual, to measure what matters.

Comments

Posted by Ken Hall on Feb 18, 2009

Terry,
Sustainability Performance Software is a great name for this important new sector of software.
I propose a fifth major category dedicated to "machines" of all kinds that consume energy and materials and create waste. From my industry, we have the example of buildings. Sustainability Performance Software would not only assist in carbon management, but also energy, water, and other important metrics including managing certification programs (i.e. LEED) and compliance with diverse regulations. Software can help guide the design process, capture design metrics, and be interoperable with software in use by the builder and the enterprise operating the facility- providing near and long term feedback loops that help guide the whole system to sustainability. Sustainability Performance Software can play many roles helping enterprises manage their buildings over time and roll up from the building level to district, campus, city and bio-region scale- a further reminder of the value of this software sector.

Posted by Mario Vellandi on Feb 9, 2009

Thanks for the topical breakdown.
I wrote similarly on carbon footprinting's drawbacks at this post: http://is.gd/iZuy
My concern is that software might be perceived as only for big corporations, perhaps because of a lack of qualified personnel in small orgs or due to a perception that it's expensive. Like you said though, there are a wide variety of applications. I think the most straightforward path toward an install would be as a module add-on to some existing vendor platform, which operates on a specific discipline in a macro scheme of things.

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