Perspectives on greener product development and manufacturing from Sustainable Minds, our partners, customers and contributors.

Webcast: The SM Material Health Overview – The Launch | Standardizing material health reporting to drive healthier building product purchase decisions

By Sustainable Minds on October 18, 2015

Partner Webcast Series, Third of 4
Recorded Tues, Oct 6 | 2pm ET/11am PT

Join Terry Swack, Sustainable Minds Founder & CEO and Stacy Glass, VP of Built Environment at Cradle to Cradle Products Innovation Institute to learn about the differences and benefits of the material health evaluation programs and how Cradle to Cradle product certification and Material Health Certificate can:

  1. Help manufacturers understand the disclosure and rating system options, the differences and benefits of the various material health evaluation programs and how to choose what's is right for them.

  2. Introduce the SM Material Health Overview, the next in our suite of Transparency Products. The MHO is an innovative cloud-based marketing tool that makes material evaluation data understandable and meaningful by distilling the essential technical information from a disclosure and describing in plain language what it means and what the manufacturer is doing to improve.

The MHO combines product sustainability efforts into one integrated story to inform safer and healthier purchase decisions. It is designed for 1) a non-technical reader, 2) for someone unfamiliar with product transparency reporting and 3) provides the value-add of combining, integrating, adding the improvement story that disclosures don’t report.

We have partnered with the leading material health evaluation organizations for manufacturers to leverage their investments and turn disclosure into brand value by creating credible, cost-effective marketing tools.

Learn about each program's differences and benefits and how assessment results can:

  • Help make better PRODUCT design decisions
  • Help make better PROJECT design decisions
  • Be used to create an MHO to transform disclosure into brand value by integrating product transparency into product marketingnd value by integrating product transparency into product marketing