I am part of an internal design team with product form and feature responsibilities. I would like to introduce life cycle assessment (LCA) thinking and methods into our design process. Which team members should I include and how do we begin?
This important question establishes the basic framework for any design team seeking to integrate LCA methods. Following are some basic steps that I’ve seen work effectively.
Step 1: Take the temperature of your organization
Conduct some due diligence to determine what degree of appetite, if any, your company (or clients) may have for this approach. Without some basic client or management support, this type of effort could lead to awkward encounters if you try to ‘push’ ecodesign up the management structure. At the same time, don’t be afraid to become an ‘ecodesign champion’ if you believe ecodesign has the potential to add business value.
Step 2: Get up to speed on Okala
Depending on your knowledge to date, studying the Okala LCA methodology and the impact factor category data will help you sound – and be – more knowledgeable. For this you’ll need the Okala Guide, which is currently available through the IDSA.
Consider a number of ways an Okala LCA might be used in your group’s design process to help establish a competitive advantage. Options might range from product material reduction to a product take-back program. You may want to have this discussion with another team member who shares your views on the importance of LCA thinking.
Step 3: Do some market homework
Conduct some market category and/or competitive research. You may be able to locate some case studies or recent examples of product launches with an ecodesign emphasis or position. Examples: In the housewares industry, Illinois-based Design Ideas recently launched a new line of bath organizational accessories named EcoGen™ that incorporate PHBV; a bio-degradable, injection moldable resin. While relatively new, they plan to expand this sub-brand to other home product categories. And of course the Toyota Prius technology platform has been expanded to other models. This ecodesign marketing example demonstrates how to leverage an environmentally friendly technology through the extension of the brand qualifier Hybrid Synergy Drive™.