Perspectives on greener product development and manufacturing from Sustainable Minds, our partners, customers and contributors.

Designers

Doggone it, you’re eco-confident

By Travis Lee on August 24, 2009

Confidence is an amazing thing. Some believe it can make athletes more adept, students score higher on tests and people in general more attractive. Those with confidence hold their heads high, speak with authority, are willing to take risks and are less likely to hesitate. These are key ingredients in the recipe for getting things done. And while it’s important to avoid becoming arrogant, stubborn, or unwilling to listen, a little confidence can be a sustainable designer’s best friend.

We’ve been conducting sustainable design workshops here at LUNAR recently and are finding that one of the largest obstacles between designers and sustainable design is not a lack of knowledge; it’s a perceived lack of knowledge.

LEEDing the Economy to Sustainability

By Ken Hall on August 14, 2009

It has been fascinating to watch how quickly people respond to market forces.

When gas was over four dollars a gallon, metro transit systems experienced record ridership and hybrids were on lengthening backorder. Now with our global economy in a tailspin, front lawns are being replaced with vegetable gardens and backyards are filling with chicken coops. But I wonder…with a probable resumption of a (more slowly) growing economy, will we see a majority of people return to more comfortable but less sustainable behaviors?

Sustainable Minds Makes Life Cycle Analysis Easy

By Guest contributors on August 10, 2009

This post by guest contributor Steve Puma, a sustainability and personal technology consultant, first appeared on Triple Pundit. His personal blog, ThePumaBlog.com, deals with the intersection of sustainability, technology, innovation, and the future.

Paper or plastic? Diesel or hybrid? Extrude or blow-mold? Some of the most difficult problems in designing sustainable products involve making the right choices in materials, processes and transportation methods. However, choosing the options that will actually have a lower environmental impact is much more complex that one would think.

Deciding what metrics to use, where to draw the boundaries and how to compare wildly different materials is a highly involved and technical art known as Life-Cycle Analysis, or LCA. Sustainable Minds, a Boston-based software company, is making LCA much more accessible to designers with its new web-based software service. I was recently able to see the software in action at a seminar entitled, “Mastering Environmental Impact Assessment in the Design Process.”


Can we make goodness a game?

By Sandy Skees on July 31, 2009

There is an interesting trend afoot these days. As I set about developing a messaging platform and launch strategy for my client, Boom Boom Revolution, I became aware of a whole world of new games that give people a way to practice random acts of kindness – using cards, coins, and online tracking.

From Kind Acts and RandomKindActs to the Boom Boom Revolution, entrepreneurs are taking their passion for changing the world and creating an interesting new product category. What struck me about each of them is the blend of altruism and fun that pervades each offering, in very unique and different ways. You can be a social revolutionary or part of a coin-spiracy. You can play or be inspired. But the goal for each is to connect in the real world and then watch that connection ripple out in the world, using an online community.

Life cycle thinking in daily life

By Joep Meijer on July 20, 2009

Sustainable design is more than a philosophy for the work space. It should also become a philosophy for living, driving the decisions we make every minute of the day. For some people it is like dieting; sometimes you go overboard and sometimes you forget about it altogether.

I like to integrate more and more sustainable design philosophies in my personal life as well. I have the most fun uncovering what is behind the immediate impact of our choices; asking “what all happened before I made this decision, and what will have to happen because I made this decision?”

Let me talk through some of my thought processes, and how they apply across the life/work divide.

Let’s talk about food OK, so you are hungry and want to eat something. What do you do? Should you go for fresh, local, organic, all Whole Foods, or that delicious burger that is staring at you from the billboard?

There is no simple answer, but some things are clearly not sustainable — for example, fresh produce that is flown in from around the world. And yet this is still what you can find at Whole Foods.

Becoming an agent of change by applying systems thinking

By Jim Hall on July 10, 2009

In my last blog, I applied systems thinking to the concept of sustainability. I explained that the evolution of all systems is governed by a set of natural laws that are consistent whether we are talking about the organization, or the world at large. I also suggested that you could apply these principles to efforts to reduce your company’s GHG emissions, and become a change agent within the microcosm of your corporate culture in order to affect the macro-environment we all live in.

I also promised to return and explain how that might be done. So let’s get down to it.

Branding alternative fuels? Raise Hell.

By Lorne Craig on June 26, 2009

Reading through Hot, Flat and Crowded, by Thomas Friedman, I came across an interesting description of clean fuels vs. dirty fuels, by Rachel Lefkowitz, from Pro-Media. In a flash of brilliant simplicity she describes them as ‘Fuels from Heaven or Fuels from Hell.”


The Fuels from Heaven include wind, tidal, biomass and solar power. These all come from above ground, are renewable and produce no harmful emissions. (Presumably the CO2 from burning biomass is just releasing carbon that was already captured from the atmosphere – part of the cycle).

As opposed to the Fuels from Hell – coal, oil and natural gas. All are sourced from the bowels of the earth, all are exhaustible and all add to the overall CO2 content of our atmosphere.
Now there’s a branding angle worth exploring. Eternal bliss vs. damnation. Do you want your electricity to come from the realm of the Heavenly Father or The Dungeons of Satan? I can hear the radio ad now:

Systems thinking and the inevitability of ‘green’

By Jim Hall on June 22, 2009

A green destination is inevitable for every American company. How that is achieved is the point of this blog post. At the outset, I’ll just say this: those companies that follow the defined path toward sustainability may survive, but those that chart their own course will become leaders, and thrive in the new business environment that is upon us.

It’s easy enough to find the soon-to-be well-trodden path; a Google search or quick meeting with a consultant will reveal literally hundreds of cases, articles and essays that can be used to put your company on the path of sustainability. However, the fact is that the optimal path is different for every company. Organizational drag, budgetary considerations, and the technologies employed will affect the complexity of the mission to make the company and its products more sustainable.

A basic law of the organization is that it makes its own survival paramount. In that, it’s no different from any evolutionary model. For that reason, it is vital to understand the organizational landscape in order to accomplish anything worthwhile. Understanding this landscape provides a starting point, a direction, and a route, highlighting obstacles and opportunities along the path to sustainability. In short, the organization is its own environment, within the larger environment we all inhabit.

Six ways to build momentum in a down market

By David Laituri on June 12, 2009

I recently attended a small but enthusiastic gathering of sustainable design practitioners at the Designer’s Accord town hall meeting held in Boston. There was no shortage of passion in the room and there were plenty of good ideas to share, but the consensus amongst all was clear: if sustainable design was challenging to practice in a good economy, it’s even more difficult in a bad one.

Whether a consultant outsider or a corporate insider, everyone I spoke to seemed to feel an increased sense of powerlessness to affect the kinds of changes that need to be made. Faced with much tighter project budgets, most find that emphasis on project cost reduction is quickly eclipsing emphasis on sustainability.

Pratt Institute professor reviews SM's LCA workshop: "Quantitative Sustainability and the Practice of Life Cycle Analysis"

By Guest contributors on June 5, 2009

This post is by Christopher X J. Jensen, Ph.D. assistant professor in the Department of Mathematics and Science at Pratt Institute. He is also active in Sustainable Pratt's efforts to bring ecologically-conscious practices to the campus and beyond. Christopher was an active participant in Sustainable Minds’ life cycle analysis (LCA) workshop at Pratt Institute on May 23rd, and wrote an extensive review of the event.

Quantitative sustainability and the practice of life cycle analysis