Perspectives on greener product development and manufacturing from Sustainable Minds, our partners, customers and contributors.

Marketing

Autodesk's Rob Cohee previews Sustainable Minds LCA software

By Sustainable Minds on August 28, 2009

Rob Cohee, Industry Solution Evangelist from Autodesk's Manufacturing Industry Group, has been entertaining the design and manufacturing industry for quite some time with his fun, informative, and sometimes irreverent video demos. Now he takes on green product design using Sustainable Minds LCA software. (Even though Rob's met us, I don't remember wearing my 'steel-toed Birkenstocks' that day. How did he know?)

What's great about Rob's demo is that he shows off the usefulness and ease of use of Sustainable Minds. It's easy to learn and use, but most importantly, it provides meaningful and actionable results. Rob was very quickly able to model the environmental impacts of a wine bottle opener made from aluminum, and based on the results, explore alternative materials (plastic) and end of life methods to improve the environmental performance. Importing the BOM from Autodesk Inventor made the process even faster.

There is no such thing as a 'green' product.
All products use materials and energy, and create waste. There is no explicit definition of what 'green' means. Industry groups and third-party certifiers are working on definitions and standards, but, as yet, there is no standardized set of metrics to qualify a product as 'green.' The best we can do is make products greener than the ones we make today.

Doggone it, you’re eco-confident

By Travis Lee on August 24, 2009

Confidence is an amazing thing. Some believe it can make athletes more adept, students score higher on tests and people in general more attractive. Those with confidence hold their heads high, speak with authority, are willing to take risks and are less likely to hesitate. These are key ingredients in the recipe for getting things done. And while it’s important to avoid becoming arrogant, stubborn, or unwilling to listen, a little confidence can be a sustainable designer’s best friend.

We’ve been conducting sustainable design workshops here at LUNAR recently and are finding that one of the largest obstacles between designers and sustainable design is not a lack of knowledge; it’s a perceived lack of knowledge.

LEEDing the Economy to Sustainability

By Ken Hall on August 14, 2009

It has been fascinating to watch how quickly people respond to market forces.

When gas was over four dollars a gallon, metro transit systems experienced record ridership and hybrids were on lengthening backorder. Now with our global economy in a tailspin, front lawns are being replaced with vegetable gardens and backyards are filling with chicken coops. But I wonder…with a probable resumption of a (more slowly) growing economy, will we see a majority of people return to more comfortable but less sustainable behaviors?

Sustainable Minds Makes Life Cycle Analysis Easy

By Guest contributors on August 10, 2009

This post by guest contributor Steve Puma, a sustainability and personal technology consultant, first appeared on Triple Pundit. His personal blog, ThePumaBlog.com, deals with the intersection of sustainability, technology, innovation, and the future.

Paper or plastic? Diesel or hybrid? Extrude or blow-mold? Some of the most difficult problems in designing sustainable products involve making the right choices in materials, processes and transportation methods. However, choosing the options that will actually have a lower environmental impact is much more complex that one would think.

Deciding what metrics to use, where to draw the boundaries and how to compare wildly different materials is a highly involved and technical art known as Life-Cycle Analysis, or LCA. Sustainable Minds, a Boston-based software company, is making LCA much more accessible to designers with its new web-based software service. I was recently able to see the software in action at a seminar entitled, “Mastering Environmental Impact Assessment in the Design Process.”


Can we make goodness a game?

By Sandy Skees on July 31, 2009

There is an interesting trend afoot these days. As I set about developing a messaging platform and launch strategy for my client, Boom Boom Revolution, I became aware of a whole world of new games that give people a way to practice random acts of kindness – using cards, coins, and online tracking.

From Kind Acts and RandomKindActs to the Boom Boom Revolution, entrepreneurs are taking their passion for changing the world and creating an interesting new product category. What struck me about each of them is the blend of altruism and fun that pervades each offering, in very unique and different ways. You can be a social revolutionary or part of a coin-spiracy. You can play or be inspired. But the goal for each is to connect in the real world and then watch that connection ripple out in the world, using an online community.

The fish made me do it.

By Lorne Craig on July 24, 2009

Let me start by saying, tonight I had my heart (and palette) set on sushi. I could almost taste the cool, sweet rice, and the fresh tuna mixing with the salt of the soy sauce… then I happened to glance at a small Ocean Wise brochure my son brought back from a recent screening of the film, Sharkwater.

Branding alternative fuels? Raise Hell.

By Lorne Craig on June 26, 2009

Reading through Hot, Flat and Crowded, by Thomas Friedman, I came across an interesting description of clean fuels vs. dirty fuels, by Rachel Lefkowitz, from Pro-Media. In a flash of brilliant simplicity she describes them as ‘Fuels from Heaven or Fuels from Hell.”


The Fuels from Heaven include wind, tidal, biomass and solar power. These all come from above ground, are renewable and produce no harmful emissions. (Presumably the CO2 from burning biomass is just releasing carbon that was already captured from the atmosphere – part of the cycle).

As opposed to the Fuels from Hell – coal, oil and natural gas. All are sourced from the bowels of the earth, all are exhaustible and all add to the overall CO2 content of our atmosphere.
Now there’s a branding angle worth exploring. Eternal bliss vs. damnation. Do you want your electricity to come from the realm of the Heavenly Father or The Dungeons of Satan? I can hear the radio ad now:

Six ways to build momentum in a down market

By David Laituri on June 12, 2009

I recently attended a small but enthusiastic gathering of sustainable design practitioners at the Designer’s Accord town hall meeting held in Boston. There was no shortage of passion in the room and there were plenty of good ideas to share, but the consensus amongst all was clear: if sustainable design was challenging to practice in a good economy, it’s even more difficult in a bad one.

Whether a consultant outsider or a corporate insider, everyone I spoke to seemed to feel an increased sense of powerlessness to affect the kinds of changes that need to be made. Faced with much tighter project budgets, most find that emphasis on project cost reduction is quickly eclipsing emphasis on sustainability.

How Sustainable Thinking Can Change Design

By Terry Swack on May 9, 2009

This article and podcast interview with Sustainable Minds co-founder Terry Swack was conducted by Jonathan Bardelline and published April 16, 2009.

Greener design methods hold a world of possibilities for businesses, from saving a bit of money on materials to developing completely new products, packaging and distribution methods. They also have the potential to change how designers learn, how they think about projects and, on a larger scale, alter designers' careers.

Terry Swack, co-founder and CEO of SustainableMinds.com, spoke with GreenBiz Radio about how sustainable design can help companies through the economic downturn and into the future, and where design changes need to be made to have the biggest impact.

Swack will be speaking at GreenBiz.com's Greener by Design conference May 19-20 in San Francisco.

The world’s first chocolate-powered, vegetarian race car: the F3

By Guest contributors on May 4, 2009

This post was submitted by guest contributor Matthew Heatherington, a PR executive with Life Agency.

The steering wheel is made from carrots, the engine is powered by waste chocolate and vegetable oil, potatoes were used to help produce the bodywork… and it goes 125 mph round corners!

Following the recent turmoil in Formula 1 arising from the high costs of running competitive motor racing teams, and doubts in sponsors’ minds over the commercial value of their involvement, the viability of motor racing is being critically questioned.

With this in mind, the Warwick Innovative Manufacturing Research Centre (WIMRC), part of the University of Warwick, is seeking to prove to the motor industry that it is possible to build a competitive racing car using environmentally sustainable components.

The new WorldFirst racecar is a clever piece of lateral thinking. It is the first Formula 3 racing car designed and made from sustainable and renewable materials.