Perspectives on greener product development and manufacturing from Sustainable Minds, our partners, customers and contributors.

Products

LEEDing the Economy to Sustainability

By Ken Hall on August 14, 2009

It has been fascinating to watch how quickly people respond to market forces.

When gas was over four dollars a gallon, metro transit systems experienced record ridership and hybrids were on lengthening backorder. Now with our global economy in a tailspin, front lawns are being replaced with vegetable gardens and backyards are filling with chicken coops. But I wonder…with a probable resumption of a (more slowly) growing economy, will we see a majority of people return to more comfortable but less sustainable behaviors?

Sustainable Minds Makes Life Cycle Analysis Easy

By Guest contributors on August 10, 2009

This post by guest contributor Steve Puma, a sustainability and personal technology consultant, first appeared on Triple Pundit. His personal blog, ThePumaBlog.com, deals with the intersection of sustainability, technology, innovation, and the future.

Paper or plastic? Diesel or hybrid? Extrude or blow-mold? Some of the most difficult problems in designing sustainable products involve making the right choices in materials, processes and transportation methods. However, choosing the options that will actually have a lower environmental impact is much more complex that one would think.

Deciding what metrics to use, where to draw the boundaries and how to compare wildly different materials is a highly involved and technical art known as Life-Cycle Analysis, or LCA. Sustainable Minds, a Boston-based software company, is making LCA much more accessible to designers with its new web-based software service. I was recently able to see the software in action at a seminar entitled, “Mastering Environmental Impact Assessment in the Design Process.”


Becoming an agent of change by applying systems thinking

By Jim Hall on July 10, 2009

In my last blog, I applied systems thinking to the concept of sustainability. I explained that the evolution of all systems is governed by a set of natural laws that are consistent whether we are talking about the organization, or the world at large. I also suggested that you could apply these principles to efforts to reduce your company’s GHG emissions, and become a change agent within the microcosm of your corporate culture in order to affect the macro-environment we all live in.

I also promised to return and explain how that might be done. So let’s get down to it.

Branding alternative fuels? Raise Hell.

By Lorne Craig on June 26, 2009

Reading through Hot, Flat and Crowded, by Thomas Friedman, I came across an interesting description of clean fuels vs. dirty fuels, by Rachel Lefkowitz, from Pro-Media. In a flash of brilliant simplicity she describes them as ‘Fuels from Heaven or Fuels from Hell.”


The Fuels from Heaven include wind, tidal, biomass and solar power. These all come from above ground, are renewable and produce no harmful emissions. (Presumably the CO2 from burning biomass is just releasing carbon that was already captured from the atmosphere – part of the cycle).

As opposed to the Fuels from Hell – coal, oil and natural gas. All are sourced from the bowels of the earth, all are exhaustible and all add to the overall CO2 content of our atmosphere.
Now there’s a branding angle worth exploring. Eternal bliss vs. damnation. Do you want your electricity to come from the realm of the Heavenly Father or The Dungeons of Satan? I can hear the radio ad now:

Systems thinking and the inevitability of ‘green’

By Jim Hall on June 22, 2009

A green destination is inevitable for every American company. How that is achieved is the point of this blog post. At the outset, I’ll just say this: those companies that follow the defined path toward sustainability may survive, but those that chart their own course will become leaders, and thrive in the new business environment that is upon us.

It’s easy enough to find the soon-to-be well-trodden path; a Google search or quick meeting with a consultant will reveal literally hundreds of cases, articles and essays that can be used to put your company on the path of sustainability. However, the fact is that the optimal path is different for every company. Organizational drag, budgetary considerations, and the technologies employed will affect the complexity of the mission to make the company and its products more sustainable.

A basic law of the organization is that it makes its own survival paramount. In that, it’s no different from any evolutionary model. For that reason, it is vital to understand the organizational landscape in order to accomplish anything worthwhile. Understanding this landscape provides a starting point, a direction, and a route, highlighting obstacles and opportunities along the path to sustainability. In short, the organization is its own environment, within the larger environment we all inhabit.

Six ways to build momentum in a down market

By David Laituri on June 12, 2009

I recently attended a small but enthusiastic gathering of sustainable design practitioners at the Designer’s Accord town hall meeting held in Boston. There was no shortage of passion in the room and there were plenty of good ideas to share, but the consensus amongst all was clear: if sustainable design was challenging to practice in a good economy, it’s even more difficult in a bad one.

Whether a consultant outsider or a corporate insider, everyone I spoke to seemed to feel an increased sense of powerlessness to affect the kinds of changes that need to be made. Faced with much tighter project budgets, most find that emphasis on project cost reduction is quickly eclipsing emphasis on sustainability.

Pratt Institute professor reviews SM's LCA workshop: "Quantitative Sustainability and the Practice of Life Cycle Analysis"

By Guest contributors on June 5, 2009

This post is by Christopher X J. Jensen, Ph.D. assistant professor in the Department of Mathematics and Science at Pratt Institute. He is also active in Sustainable Pratt's efforts to bring ecologically-conscious practices to the campus and beyond. Christopher was an active participant in Sustainable Minds’ life cycle analysis (LCA) workshop at Pratt Institute on May 23rd, and wrote an extensive review of the event.

Quantitative sustainability and the practice of life cycle analysis

What is Sustainable Interaction Design? Part Three: Renewal and Reuse

By Guest contributors on June 1, 2009

This is the third of three blog posts by our managing editor Jeff Binder exploring the concept of sustainable interaction design as put forth by Eli Blevis of the School of Informatics at Indiana University, in a paper entitled Sustainable Interaction Design: Invention & Disposal, Renewal & Reuse.* In the first he reviewed the basis of sustainable interactive design and the second examined the principle of linking invention and disposal.

According to Eli Blevis, that’s the second principle of interaction design -- promoting renewal and reuse. Blevis gives us an example in a familiar product:

The world’s first chocolate-powered, vegetarian race car: the F3

By Guest contributors on May 4, 2009

This post was submitted by guest contributor Matthew Heatherington, a PR executive with Life Agency.

The steering wheel is made from carrots, the engine is powered by waste chocolate and vegetable oil, potatoes were used to help produce the bodywork… and it goes 125 mph round corners!

Following the recent turmoil in Formula 1 arising from the high costs of running competitive motor racing teams, and doubts in sponsors’ minds over the commercial value of their involvement, the viability of motor racing is being critically questioned.

With this in mind, the Warwick Innovative Manufacturing Research Centre (WIMRC), part of the University of Warwick, is seeking to prove to the motor industry that it is possible to build a competitive racing car using environmentally sustainable components.

The new WorldFirst racecar is a clever piece of lateral thinking. It is the first Formula 3 racing car designed and made from sustainable and renewable materials.

Recession or not, consumers still buying green

By Linda Chipperfield on April 20, 2009

Has the worst recession since World War II dampened consumer demand for green products? Not according to a study* commissioned by my organization, Green Seal, and our research partner, EnviroMedia Social Marketing, in January of this year.

We discovered that four of five consumers are still buying sustainable products despite the recession. That’s great news for manufacturers who have made the commitment to include sustainability in their cost-benefit analysis when planning new products. It’s proof that as a nation, our growing commitment to living more sustainably runs deeper than economic fears.