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Part 2: The genesis of Sustainable Minds - Things happen in threes

By Terry Swack on August 1, 2008

Inês explains her thesis work to Terry during their first meeting

Part 1: The genesis of Sustainable Minds – The conception of ‘learning surrogate LCA’ | Ines Sousa

Early in 2007, I started a company called Clean Culture,  a customer experience research and strategy consultancy focused on cleantech and sustainable business trends and their impact on culture, the economy and the planet.

In March of that year, as Ines states in her blog, my great friend Lauralee introduced us. You know the expression ‘things happen in threes’?  This is a classic example. In the months prior to our meeting, two things had happened that, for me, proved to be seminal: