Perspectives on greener product development and manufacturing from Sustainable Minds, our partners, customers and contributors.

  • Sustainable Minds introduces the 2015 SM Transparency Report™ Framework and Program

    by Sustainable Minds on February 26, 2015

    Company continues to accelerate impactful innovation in product transparency reporting by integrating environmental performance and material health information into product marketing

    Cambridge MA – Feb 25, 2015 – Sustainable Minds®, a B2B cloud provider of environmental product transparency applications, services & data, introduces the 2015 SM Transparency Report™ Framework and Program bringing major advancements to the entire process of creating and delivering product transparency reports. Sustainable Minds (SM) will introduce the 2015 Program to manufacturers and industry stakeholders on Tuesday, March 3, 2015, 2:00pm EST.
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    Categories: In the press
  • From ‘disclosure’ to brand value: Integrating product transparency into product marketing

    by Sustainable Minds on February 18, 2015

    Environmental performance and material health are rapidly becoming specification requirements. But today’s product transparency information is encoded in static reports full of technical data, which limits its use – and its potential to build business. Manufacturers who can explain what that data means and what they’re doing to make meaningful improvements, are informing greener purchase decisions and building a credibly greener brand.

    Environmental performance is the latest criteria in product design – and now in product marketing.

    Thanks to industry drivers and growing demand, environmental performance has taken its rightful place alongside functional performance, cost, aesthetics, safety and other criteria in product creation and purchasing. Manufacturers make trade-off decisions between these criteria to determine what products to make, and how to make them. To put an end to greenwashing, the market has demanded more scientific and rigorous methods to support manufacturers’ green claims. Thus, environmental performance has become part of product marketing. 

  • Webcast recording: Integrating Environmental Performance and Material Health Reporting

    by Sustainable Minds on February 16, 2015

    PARTNER SERIES WEBCAST
    Recorded Tues, February 17 | 2pm ET/11am PT

    Reporting environmental performance AND/OR material health of products is rapidly becoming a specification requirement for LEED v4 projects. Manufacturers are trying to determine:

    • which type of reporting to do first;
    • whether to do both; and
    • the value of providing this information at all.
    Categories: Webcast
  • Webcast: Creating Knowledge Workers for the Greener Product Marketplace, Part 9: Systems thinking + LCA metrics = sustainable progress

    by Sustainable Minds on November 21, 2014

    On November 18th, we held the ninth in a series of webcasts featuring educators from leading colleges and universities demonstrating how Sustainable Minds is being used in education. This webcast showcases three educators with diverse backgrounds as they discuss how they are working with students to further systems thinking, understand environmental performance and use Sustainable Minds to measure impacts, interpret results and create actionable recommendations.

  • Sustainable Minds and TOTO Accelerate Impactful Innovation in Product Transparency Reporting to Drive Greener Purchase Decisions

    by Sustainable Minds on November 4, 2014

    Emerging software company innovates a global standards process into a market-driven, user-friendly solution

    NEW ORLEANS, L.A., Oct. 22 /CSRwire/ - (Greenbuild, Booth #616) - Sustainable Minds (SM), a cloud software and services company whose mission is to operationalize environmental performance in product development and manufacturing, continued to demonstrate market leadership by launching today ten new SM Transparency Reports™ from TOTO, the largest plumbing manufacturer in the world, for select high-efficiency commercial products, showcasing 15 products across four categories. TOTO's SM Transparency Reports, verified by NSF, can be viewed in the TOTO Showroom, in the SM Manufacturers Showroom.

    With the introduction of the SM Transparency Report Program, Sustainable Minds continues to realize the intent of the ISO 14025 standard for Type III environmental declarations (aka EPDs) and the U.S. Green Building Council’s LEED v4 (Leadership in Energy & Environmental Design), a green building certification program that recognizes best-in-class building strategies and practices: to encourage demand and supply of products with better environmental performance communicated with verified information that stimulates potential for market-driven continuous environmental improvement – and then to reward project teams for selecting products from those manufacturers.

  • TOTO Takes The Next Step And Verifies Its Commercial Products' Environmental Performance With Sustainable Minds Transparency Reports

    by Sustainable Minds on November 4, 2014

    Company Makes Building Industry's Green Purchasing Decisions Easier by Providing Functional and Environmental Performance Information in Easy-to-Understand Cloud-Based Reports

    MORROW, Ga., Oct. 22, 2014 -- TOTO, the largest plumbing manufacturer in the world with $5.1 billion dollars in annual sales, announced today that it has strengthened its position as a leader in sustainable product design and marketing by introducing ten new Sustainable Minds (SM) Transparency Reports for select high-efficiency commercial products. The company's new SM Transparency reports showcase 15 products across four categories—toilets, sensor faucets, sensor flush valves, and ultra high-efficiency urinals.

    Harnessing the life cycle assessment (LCA) results of TOTO's new commercial products, TOTO's SM Transparency Reports are the first to demonstrate this innovation in the design of ISO 14025 Type III environmental declarations. The objective of ISO 14025 environmental declarations is "to encourage the demand for, and supply of, products that cause less stress on the environment, through communication of verifiable and accurate information that is not misleading, that stimulates the potential for market-driven continuous environmental improvement."

  • The SM Transparency Report™ Program: A step change innovation in the PCR/EPD process

    by Sustainable Minds on October 8, 2014

    With Greenbuild just around the corner and interest in LEED v4 and product transparency increasing amongst manufacturers and their customers, there’s concern that building product manufacturers won’t be ready.

    The SM Transparency Report™ Program is a step change innovation in the PCR/EPD process to standardize, harmonize and make product transparency reporting understandable and meaningful, it’s also faster, scalable, cost efficient and user-friendly.

    It is based on these fundamental ideas:

  • The SM Transparency Report™ Program – The Genesis

    by Sustainable Minds on September 17, 2014

    A step change innovation in the PCR/EPD process to standardize, harmonize and make product transparency reporting understandable and meaningful. It’s also faster, scalable, cost efficient and user-friendly.

    Now that environmental performance is a standard criteria in product design, shouldn’t greener be a standard part of how products are marketed?

    We wondered in B2B marketing, why is there typically one document describing product features and benefits—and a separate technical document ONLY about the product’s environmental performance? Don’t manufacturers have enough product literature to manage already? And don’t customers already have too many pieces of disparate information to put together to make purchase decisions?

    If environmental performance is to be operationalized into the way products are designed and marketed, it requires an integrated mindset, process and technology solution.

  • Webcast: Creating Knowledge Workers for the Greener Product Marketplace, Part 8: Using LCA to analyze and visualize possibilities

    by Sustainable Minds on August 29, 2014

    On August 28th, we held the eighth in a series of webcasts featuring educators from leading colleges and universities demonstrating how Sustainable Minds is being used in education. Life cycle thinking is now being taught across a wide range of disciplines. Learn how different programs are implementing unique approaches with a common e-learning solution. Professor Meo will share how he got started and the progress over 4 years, including the evolution of the curriculum and the impact on the growth of the program. We will also be learning how Dr. Bouldin introduced undergraduate business students to the complexity of creating everyday products and visualizing a sustainable supply chain.

  • Teaching life cycle assessment with Sustainable Minds: A discussion with examples and student projects

    by Sustainable Minds on August 27, 2014

    Mark Meo, Kelsey Bowman, Kayla Brandt, Madeline Dillner, Dylan Finley, Justin Henry, Kaylie Sedlacek, and Aaron Winner

    Department of Geography and Environmental Sustainability University of Oklahoma, Norman, OK 73019

    Abstract
    When the Department of Geography at the University of Oklahoma expanded its undergraduate degree options to include Environmental Sustainability in 2011, it was faced with the question of how should the Life-Cycle Assessment (LCA) core course be taught, and what aspects of LCA should it cover. In addition to the textbook selected for the classroom, it was clear that students would also need to get hands-on experience using LCA in a manner that reinforced and extended the themes taught in class. This dual challenge was resolved with the selection of a readable and easily understood text and the adoption of Sustainable Minds software for the conduct of student projects. In this paper, we describe the manner in which LCA is taught in the classroom and the important role that LCA software has played to help students acquire a working understanding of the merits of the technique as well as its limitations. Examples of student projects that were completed as course assignments are used to illustrate the scope of student interests and accomplishments.