Today we are excited to announce a new partnership with Industrial Design Society of America (IDSA), the world’s oldest and largest association for product designers. IDSA and Sustainable Minds have made a commitment to work together to advance the adoption and integration of ecodesign and sustainability practices in product design.

Greener product design means designing the whole product system from a life cycle perspective. Understanding what this means and how to design this way is the first step.

We are bringing together important tools and education for members, including offering Sustainable Minds LCA software at a discount. The software enables rapid iteration and comparison of new product concepts, and provides quantified environmental performance information during the design process to help make design and manufacturing trade-off decisions.

Following on the heels of Release 1.0, we've made it easier for more people to find out, learn about and subscribe to Sustainable Minds. In this release:

• Educator and student subscriptions
• Affiliate referral program
• Software enhancements

Educator and student subscriptions
As part of the Designers Accord community, and as 'Summit Sponsor' of the Global Summit on Design Education & Sustainability, we are committed to helping educators create undergraduate, graduate and professional development curriculum to integrate environmental sustainability into design, engineering and business programs.

When you launch a new product, it’s not as though you don’t know what people will think. You’ve already taken a lot of time working with your customers to get it right.

At Sustainable Minds, we’ve spent the better part of three years making it our business to understand what product design teams need in order to help them create more environmentally sustainable products.

Nonetheless, we’ve been delighted at the positive results we’re hearing from all sorts of practitioners – from product designers to engineering teams (the un-staged photo of product designers trying out Sustainable Minds software above was taken at our Boston workshop on November 11). Now that we’ve launched R1.0, it’s great to hear that others think we got it right.

Take a look at this blog post by Kenneth Wong, a contributing editor for Desktop Engineering magazine. He attended a recent Sustainable Minds workshop in San Francisco.

I’m not one of those people who can say that I’ve always cared about sustainability. My turning point came about four years ago when I toured a landfill and personally saw the obscene amount of waste that society creates each and every day. Somehow I knew intuitively that what I witnessed wasn’t sustainable. I deduced that every paper cup, plastic container, broken glass, diaper and appliance that was being buried embodied natural resources – wasted resources – that were going right into the ground.

Now I find myself in a position in which I can make a difference. I’m fortunate enough to have been exposed to some of the leading minds in the field of sustainability. I’ve attended numerous conferences, seminars, classes, and educational events across the country in order to advance my knowledge and experience. I’ve made new friends and met new colleagues. And they’ve all made me feel like I’m part of the family.

But there’s one thing that continues to perplex me.