Perspectives on greener product development and manufacturing from Sustainable Minds, our partners, customers and contributors.

  • How to spend all that infrastructure money from the Obama stimulus package in a sustainable way?

    by Joep Meijer on February 13, 2009

    With the new administration, the green building industry cries victory and LEED is getting ready to help all federal and government agencies spend money on making buildings more energy efficient. That's great – but what about all that money that is going to be poured into concrete, steel and asphalt in upgrading our existing infrastructure and creating more mass transit infrastructure? Who will make sure that the money is not just spent, but that it is spent on what works, especially from the point of view of sustainability? There is no LEED for transportation projects, after all.

    If we are going to inspire and influence this administration, we should make certain that sustainability attributes are part of every request for proposal and contract evaluation. There are parallels from the old world with some tantalizing ideas – including life cycle assessment (LCA) as a fundamental part of tender and evaluation procedure.

    Let me share some experiences I have had in Europe related to spending tax dollars on infrastructure.

  • Sustainability Performance Software – an emerging sector

    by Terry Swack on February 9, 2009

    We’ve all heard the expression, “companies measure what matters, and what matters gets measured.” As organizations endeavor to figure out what sustainability and green mean to them, software vendors are emerging to help. Given the lack of definition, standards and regulation, organizations are learning and taking action at their own pace, and there’s a lot for everyone – organizations, software vendors, industry groups and government – to figure out.

    In the effort to explain where Sustainable Minds fits in the software landscape, we realized that we had to define this new sector, just to explain where we fit within it. For this purpose, we’ve coined the phrase ‘Sustainability Performance Software.’ Being a customer-centered product design organization, our definitions are based on who the customers and users are of these new apps, and their purposes for purchasing.

  • Engaging customers in the sustainability dialog

    by David Laituri on January 30, 2009

     When we first conceived of Vers back in 2007, we wanted to develop sound systems that were better in every way imaginable; an ambitious goal that we hoped would drive our company to do great things on into the future. This applied not only to the design and sound quality of our systems, but to their environmental thoughtfulness as well.

    As we progressed, the idea of involving our customers in a dialog about energy efficiency, sustainability and carbon reduction seemed natural to us – we wanted Vers to be a participatory brand. Since the large part of Vers is its plantation-sourced wood construction, trees were an obvious device to help connect the CO2 generated by using a Vers system to a simple, easy to understand solution. Trees are both tangible and visceral; our customers easily related to them. Planting trees became an engaging way to initiate the carbon reduction dialog and to encourage our customers to participate in making a difference.

  • Make sense of your eco certifications

    by Lorne Craig on January 23, 2009

    These days, many corporate web sites are fairly bursting with well-intentioned fair trade, certified organic, sustainable supply-chain certification symbols. Looks great, but what does it all mean? Last week I got an e-catalogue from local clothing company Eco Apparel that answered that question. Eco Apparel is a Vancouver-based clothing manufacturer who really puts their sustainability where their mouth is. From recycled-content fabrics to responsible procurement, they work hard to do it right. They also boast their fair share of certifications – Bluesign, Intertek, 1% for the Planet, CSR Corporate Social Responsibility – as well as claims of certified yarns and fair-trade manufacturing.

  • Gathering your sustainability stories to build an authentic greener brand

    by Sandy Skees on January 16, 2009

     Both early stage and legacy companies share common ground when developing a sustainable brand promise. In order to communicate authentically to key stakeholders, start by identifying the ‘head and heart’ story that inspires every product design, or in a larger sense, inspires each company’s formation. These intertwined rationales will build a ‘goodness narrative’ that is the foundation of a sustainable brand.

    Companies are starting to give themselves permission to tell a multi-faceted story that goes beyond market dominance, product creation and increasing profits. Not that these aren’t important, they are. But they are not the only story. It is important to capture and communicate the anecdotes of how individuals inside companies are creating solutions that incorporate social and environmental impacts of products or companies.

    1. Make an honest assessment of where you are
    As you gather your sustainability stories, take stock of where you really are and include an honest measure of what is truly sustainable inside your operation in an accessible and clear way. Be up front about the challenges and your team’s assessment of how you will address them.

  • Taking the hit: not letting perfection get in the way of progress

    by Travis Lee on January 11, 2009

    Co-author, Scot Herbst

    Recently, quite a few people have been asking me the same two questions: how do I feel about greenwashing and do I think we will see more or less greenwashing in the coming years? To which I usually respond that it depends on what they mean by greenwashing. Their definitions vary in the details, but they usually include two categories.

    1. The company that makes no sustainability efforts, but claims that they care about the environment more than we know.
    2. The company that releases a product and brags about the sustainability efforts involved in its creation, even when the product is not really sustainable.

    The first category is obviously despicable, and companies that engage in that kind of blatant falsity are bound to soon be exposed for what they are by the increasingly educated and concerned consuming public.

  • Leveraging the power of Web 2.0 to drive sustainability

    by Inês Sousa on January 2, 2009

    This year’s Green Festival in San Francisco featured the Green Web Pavilion organized by Joey Shepp. For the first time at the Green Festival, there was a space dedicated to innovative, Internet-based organizations committed to environmental stewardship and social responsibility.

    What else did they have in common? They all use the power of knowledge sharing, collaboration, social networking, transparency, global perspective and diversity in the Web 2.0 landscape to help them accomplish their missions.

    The Green Web Pavillion showcased a number of emerging non-profit and business organizations presciently sampled by Joey from many at the forefront of this rising trend. Visitors could learn with presentations and demos about Wiser Earth, TechSoup Global, Global Oneness, GoodGuide, Green Maven, and Yahoo.Green, to name a few.

  • “Houston, we have a problem.” (Holiday homework for product designers on spaceship Earth)

    by Lorne Craig on December 19, 2008

    Here we are, floating blissfully through our Universe, as the Christmas Star begins its annual glow overhead. Suddenly, warning lights begin to flash on the dashboard of Spaceship Earth, and a disembodied mechanical female voice bleats its irritatingly calm countdown of doom “… Warning…. Waste disposal systems on overload. Bulkhead breech imminent ….” Soon, we realize, our living quarters will be filled with the toxic discharge of our very existence.

    At least, that’s how Christmas morning looks sometimes, as I sit nursing a 10 a.m. rum and eggnog and contemplate the pile of wrapping, plastic, casings, blister-paks, Styrofoam, styrene and miscellaneous jetsam that festoon our living room. Surely there must be a better way. People smart enough to send their fellow primates to the moon and back should be able to conquer this problem. I have heard it said that humanity functions best when faced with imminent doom, so I propose a solution that came straight from one of NASA’s greatest dramas – Apollo 13.

  • In a world gone ‘green crazy’, how can you tell who’s telling the sustainable truth?

    by Linda Chipperfield on December 12, 2008

    Green Seal Laureate Program

    More and more companies are recognizing the marketing benefits of ‘being green’ – or at least of claiming to be so. It will come as no surprise to those who read this site, but some of those claims are less than honest.

    That’s why Green Seal is asking for input on a recognition program called “Green Seal Laureate” (working title). The program will provide a guide to continuous improvement and identify companies that are committed to sustained environmental leadership. It will provide a path to honesty and credibility when companies proclaim their commitment to sustainability.

    The Laureate Program will focus on a company’s major environmental impacts and promote the environmental certification of products where recognized green standards exist. It will utilize life cycle analysis to evaluate impacts from products, including material sourcing, manufacturing, packaging, consumer use, and end-of-life.

    In addition, the program will look beyond products alone, to the company's impacts related to corporate governance, operations and supply chain.

  • Saul Griffith talks energy at Continuum

    by Grant Kristofek on December 5, 2008

    Last week, my friend and former classmate Saul Griffith visited Continuum’s Boston office to share some of his thoughts on energy.

    Saul is a busy guy and, among other things, he runs a renewable energy startup in Alameda, California, called Makani Power. Many folks have inquired (with rightful interest) about Makani’s work with high altitude wind, but given that the company is still operating in ‘stealth’ mode, there’s not been much to share. Instead, Saul has been taking his speaking engagements as opportunities to talk about another topic close to his heart, energy literacy. He believes, as do I, that we need to reframe the conversation from being about what is politically possible to what is technically necessary.

    Categories: Designers, Strategies, Teamwork