Perspectives on greener product development and manufacturing from Sustainable Minds, our partners, customers and contributors.

Marketing

Insights from the Green Event

By Grant Kristofek on October 24, 2008

The ‘Green Stamps‘ panel helps attendees learn about what is available in the market to support their green claims.

I was recently on Broadway — not in the latest production of West Side Story — but at the Hudson Theatre for The Green Event. The two-day conference brought together textile industry stakeholders — suppliers, buyers, designers, and regulators — to share ideas for developing eco-conscious practices across the board.

I had an opportunity to participate on the ’Creating Green‘ retail panel alongside Marks & Spencer’s veteran cotton expert, Graham Burden. I shared Continuum’s insights about the consumer perspective on sustainability, sparking a conversation about the need to consider the demand-side of the sustainability equation. My talk followed an excellent keynote by Andrew Winston, author of Green to Gold and founder of Winston Eco-Strategies. Mr. Winston spoke passionately about the business case for sustainability, citing numerous examples of companies that had achieved true competitive advantage by identifying upside opportunities or eliminating downside risks in this space.

TRIP REPORT: Sustainable Minds @ the IDSA 2008 National Conference, with Autodesk

By Terry Swack on September 26, 2008

Left: GREG CANAVERA, SM’s Director of Software Design manning the demo station. Right: DANE WESENBERG, our ASU intern, spreading the word about SM.

Our first trade show!
This was a very special event for us in many ways. We announced the big news about our strategic relationship with Autodesk, who made it possible for us to be at the show by providing a demo station in their booth. We are truly honored to have this special relationship with Autodesk, the only design and engineering software company out there actively building tools that enable their customers to design greener buildings and products.

I wrote in my first post, Part 2: The genesis of Sustainable Minds ― Things happen in threes, about the events that inspired me to start this company. This was one:

“In November, 2006, while attending the U.S. Green Building Council’s national GreenBuild conference, Autodesk announced its partnership with the USGBC to integrate LEED into their product, Revit® Architecture. I thought it was brilliant to integrate new knowledge with the software tools professionals are already using.”

That said, it was a profound experience for me to be at the IDSA national conference just shy of two years later, effectively working to accomplish a similar result for people who design and make products.

How product design can promote sustainable consumption

By Inês Sousa on September 5, 2008

In my previous post I told you about my work on a new approach based on learning algorithms to performing approximate life cycle assessment during the early stages of product development cycles. Now let’s go beyond ecodesign focusing on technical and engineering variables (e.g. use of life cycle assessment, materials optimization, design for disassembly and recycling) and look into different product design strategies addressing the other side of the equation – sustainable consumption.

Today’s patterns of consumption are increasingly offsetting the eco-efficiency created by clean production and ecodesign. Given a growing population with increased quality-of-life expectations, achieving sustainable development will require addressing and changing both production and consumption patterns. Indeed, sustainable consumption has been addressed by a number of United Nations and international agencies and governmental and non-governmental organizations. The goals have been to improve understanding of global consumption patterns and their environmental and social impacts, develop policies and programs to change unsustainable consumption patterns, and promote sustainable and equitable consumption for human development.

Patagonia Footprint Chronicles – step in the right direction or sneaky sleight-of-foot?

By Lorne Craig on September 5, 2008

What happens when a giant of the corporate eco-movement opens some of its processes to full public scrutiny, with a tone that verges on self-flagellation? Depending on your love for the corporation in question, it’s either another reason to love them or a shameless marketing bauble designed to keep your eye off more pressing issues.

The green giant is Patagonia, and The Footprint Chronicles is their latest underbelly exposé.

Should some products just not even bother trying to go green?

By Lorne Craig on August 15, 2008

Call me a hypocrite, but I’m a green guy who owns a chainsaw. Not an electric hedge-hacker. A big, gas-powered two-stroke Stihl – the Mercedes-Benz of chainsaws, if you will. I use a handsaw for some of the cutting around our cabin, but for bucking up a few cords of firewood, there really is no replacement. It is big, noisy, scary to use and effective as hell.

The other day I received Stihl’s new customer newsletter, the Outdoor Buzz. To my surprise, jammed in between the ‘Spring Savings’ box and the ‘Ignite Your Soul’ Harley Davidson contest, was a feature called Discover the Greener Side of Stihl. Was there hope for my guilt-ridden tree-massacring darker side? Clicking the link leads to an unnecessarily complicated bit of flash brochureware that opens to a picture of the BR500 Backpack Leaf Blower. Hmmm.

What would you be willing to change to reduce your energy consumption by 98%?

By Richard Kubin on August 8, 2008

A new personal computer company called CherryPal is betting that many PC users will be willing to change their concept of what a home or institutional PC should provide, how it works and what it looks like. The company is set to launch their initial PC desktop product, the CherryPal C100, with shipments expected to start at the end of July.

This remarkably compact PC is the size of a paperback book and, according to the company’s Web site, contains 80% fewer components than a typical desktop while consuming less than 2 watts of power, which the company claims is 98% less than a comparable desktop.

Starbury Shoes: Slam Dunk or Foul Play?

By Zac West on August 8, 2008

T.J. Gray, left, and Ashley Brown, principals of Rocket Fish, an industrial design company in Portsmouth, designed the Starbury sneakers, which retail for $14.98. The affordable basketball shoe is endorsed by New York Knicks guard Stephon Marbury.

If you shoot hoops you're probably aware of the Starbury line of shoes, endorsed by basketball star Stephon Marbury. The owners, Steve & Barry’s LLC, market the line as inexpensive, high-performance basketball shoes.

You may have also read about the controversy surrounding exactly how “sustainable” these shoes are.

Starbury shoes target an underserved market segment: inner-city kids.  Their product addresses the social injustice of young underprivileged street players not being able to afford top-performing athletic shoes.

Sustainability through design and engineering

By Travis Lee on August 8, 2008

Co-Author: Scot Herbst — Gone are the days when people of different disciplines worked successfully in their independent silos within organizations. Collaboration and integration are the hallmarks of today’s successful businesses. At LUNAR, we’ve organized our practice to build this kind of powerful collaboration among creative disciplines, like industrial design, interaction design, engineering, graphic design, and manufacturing. Collaboration between designers and engineers at LUNAR is especially important in product development projects. Engineering liaisons attached to design initiatives and vice-versa help ensure that aesthetic expressions and functional solutions are never mutually exclusive. And while we recognize the benefits of this interdisciplinary collaboration in all areas of product development, it’s especially vital for pioneering successful sustainable design.

Sometimes, getting greener means being less brown

By David Laituri on August 1, 2008

I was sitting in a humid conference room at our assembler’s factory in Dong Guan, China wrapping up one of the hundreds of loose ends that seem to puddle at the final pre-production stages of a product, when it hit me – this is my product, my company, I get to decide…

Can the G-string save us from our lust for power?

By Lorne Craig on August 1, 2008

Consulting for a retail chain, I recently had the opportunity to tour the store looking for products with ‘green’ attributes. Entering the appliance section, I was faced with a serious contradiction. Here, the message seemed clear that the MORE power the appliance uses, the better. “500 watts!” boasted one blender box. “600 watts!!” screamed another. Topping the list was the Krups Motor Technik with A THOUSAND WATTS of ice-pulverizing power!!! (Don’t bother with cubes, Honey, we can buy our ice in blocks now.) This theme continued with microwave ovens, fabric steamers, hair dryers, coffee grinders, and of course – power tools.

So how hard-wired is our need for “More Power, Scotty?” And what can replace that compulsion in an energy-hungry future?

In one article, from a 1972 issue of Time Magazine, Social Science Professor David Klein postulated that it goes way back. “The derring-do that had survival value in frontier days is still extolled in the U.S.; yet it is obsolete. In an industrialized nation where most jobs are routine, a man cannot win status through on-the-job valor. To compensate, he surrounds himself with power tools, outboard motors, high-performance cars. These give him, at play, the feelings of control, power, masculinity and risk no longer available at work.”