Perspectives on greener product development and manufacturing from Sustainable Minds, our partners, customers and contributors.

Green Economy

Six ways to build momentum in a down market

By David Laituri on June 12, 2009

I recently attended a small but enthusiastic gathering of sustainable design practitioners at the Designer’s Accord town hall meeting held in Boston. There was no shortage of passion in the room and there were plenty of good ideas to share, but the consensus amongst all was clear: if sustainable design was challenging to practice in a good economy, it’s even more difficult in a bad one.

Whether a consultant outsider or a corporate insider, everyone I spoke to seemed to feel an increased sense of powerlessness to affect the kinds of changes that need to be made. Faced with much tighter project budgets, most find that emphasis on project cost reduction is quickly eclipsing emphasis on sustainability.