Perspectives on greener product development and manufacturing from Sustainable Minds, our partners, customers and contributors.

Life cycle assessment

Where the trash cans go moo

By Rajat Shail on August 22, 2008

One advantage of being born in a ‘developing’ nation and moving to a ‘developed’ one is the viewpoint it gives me on both worlds. Often, this sensibility cannot be defined by a ‘logical’ analysis alone. I have seen a curious and often comical pattern in some of my American and European friends’ attitudes about India.

A frequent topic of amusement is the issue of street cows on Indian roads. We often engage in discussions about this urban Indian curiosity. "So why DO you have cows on the roads?" they ask, followed by an incredulous look. It’s easy to use the defensive religious stance, mentioning the Hindu masses of India to whom this is a sacred animal, who often engage in the worship of the cow and demonstrate an elaborate tolerance towards the bovines. But then again, it’s probably my attempt to logically explain the functioning chaos that India is.

Going upstream – WAY upstream

By David Laituri on August 22, 2008

As many of you already know, developing a truly sustainable product in any category, one that is implemented without shortcuts along the way, delivered profitably, on schedule and within cost is like threading a needle in the dark – underwater.

Having spent half of my design career in consultancies and the other in corporate environments, it's been my experience that designers and design teams tend to find themselves in the 'middle' of the product development activity. This is particularly true for consulting designers, whose clients usually handle the balance of the product delivery activities. Designers have critical relationships with just about every other discipline; the middle just makes sense.

Part 1: The genesis of Sustainable Minds - The conception of 'learning surrogate LCA'

By Inês Sousa on August 1, 2008

From 1998-2002, I was at the MIT CADlab working on my Ph.D., focusing on how life cycle assessment (LCA) can be wisely used in design for the environment. Early design stages are critical in shaping the environmental performance of a product over its life cycle, yet they create particular challenges for environmental assessment. I focused my research on this question: “How can product design teams quickly evaluate and trade off competing product concepts using the scarce information available at early conceptual stages?“

My exploration of this topic was informed by a core practical requirement: environmental evaluation techniques must be operable within the constraints of real-world product development and provide credible, timely information that is sufficient for decision-making.

Part 2: The genesis of Sustainable Minds - Things happen in threes

By Terry Swack on August 1, 2008

Inês explains her thesis work to Terry during their first meeting

Part 1: The genesis of Sustainable Minds – The conception of ‘learning surrogate LCA’ | Ines Sousa

Early in 2007, I started a company called Clean Culture,  a customer experience research and strategy consultancy focused on cleantech and sustainable business trends and their impact on culture, the economy and the planet.

In March of that year, as Ines states in her blog, my great friend Lauralee introduced us. You know the expression ‘things happen in threes’?  This is a classic example. In the months prior to our meeting, two things had happened that, for me, proved to be seminal:

A bold new standard in eco-design for electronic products

By Richard Kubin on August 1, 2008

One of the general criticisms about standards is that they are almost always out  of date - those leading technical innovation are usually guessing where things are going and hoping they make the right bet. 

Given the increasing awareness and focus on sustainability and on minimizing the overall environmental impact of products across their entire life cycle, is there a useful role for standards?

The folks involved with the creation of the International Electrotechnical Commission's draft standard for Environmentally Conscious Design (ECD) for
Electrical and Electronic Products and Systems (IEC 62430) would answer, "absolutely!"

The new standard, which was released in draft form for final review March 21st (the review period ends September 5th) was initiated by the delegation from Japan, but developed with the participation of technical experts from 26 additional  countries.

In a nutshell, the standard promotes "life cycle thinking" (LCT), which is defined as the "consideration of all relevant environmental aspects during the entire life cycle of products and systems." The key elements of LCT are: